Bianca Prado

Leading design projects across editorial, branding, and art direction, crafting compelling visual identities and graphic materials for diverse media.

• Develop comprehensive editorial design projects, including layout and editing for books, magazines, and reports, ensuring high visual appeal and clarity.
• Create impactful visual identities and graphic materials for both print and digital platforms, enhancing brand recognition and communication effectiveness.
• Manage a diverse portfolio of design initiatives, from conceptualization to final production, meeting client objectives and project deadlines.

Directed and executed institutional campaigns and graphic material production, focusing on social and cultural initiatives, while enhancing public engagement and brand communication.

• Developed and implemented over 50 institutional campaigns and graphic materials, including reports, brochures, books, and e-books, significantly enhancing public awareness.
• Produced high-impact visual assets for events and exhibitions, primarily for social and cultural projects, amplifying their reach and message.
• Served as Social Media Designer, creating engaging visual identities and interactive content for social media platforms, increasing online engagement by an estimated 25%.
• Collaborated cross-functionally with multidisciplinary teams to strengthen the institutional brand, ensuring consistent messaging and inclusive communication standards.
• Spearheaded initiatives to promote public engagement and ensure accessible communication, reaching diverse audiences effectively.

Provided comprehensive visual identity and graphic design services for social media and promotional materials, aligning with institutional communication strategies.

• Created and implemented a cohesive visual identity for social media platforms, resulting in a more professional and engaging online presence.
• Produced strategic social media posts and interactive PDFs, aligning content with the Embassy's institutional communication strategy.
• Developed compelling content to promote cultural and diplomatic initiatives, effectively engaging diverse audiences and highlighting themes of sustainability and international cooperation.

Specialized in crafting engaging layouts and animations for corporate presentations and digital assets, focusing on strategic visual communication and audience engagement.

• Developed professional layouts and animations for corporate presentations, enhancing visual storytelling and audience retention.
• Designed digital assets for internal and external campaigns, focusing on strategic visual communication objectives.
• Applied strong visual narrative skills and engagement-driven design principles to optimize content for digital platforms, ensuring maximum impact.

Directed art and design processes for advertising campaigns, brand development, and visual identities, delivering integrated communication solutions for diverse clients.

• Directed art for advertising campaigns, brand design, visual identities, and packaging, ensuring consistent and impactful visual messaging.
• Created innovative layouts for websites and social media platforms, enhancing user experience and brand presence.
• Managed and executed integrated communication projects, successfully addressing the diverse demands of clients across various sectors.

Managed layout, image treatment, and content updates for a newspaper, contributing to increased reach and visibility.

• Executed layout and design for 'Lotus Bem Estar' newspaper, ensuring aesthetic quality and readability.
• Performed image treatment and produced advertisements and publicity campaigns, contributing to revenue generation.
• Managed content updates for the newspaper's website and social media channels, significantly expanding publication reach and visibility.

Developed visual identities and graphic materials for diverse client campaigns, focusing on multi-platform visual communication.

• Developed the agency's visual identity, establishing a cohesive and professional brand image.
• Created graphic materials and campaigns for clients across various sectors, ensuring tailored visual communication solutions.
• Designed brochures, event materials, and publicity pieces, focusing on effective visual communication across multiple platforms.

Contributed to advertising campaigns and finalized art, supporting projects focused on entrepreneurship and community development.

• Participated in advertising campaigns and acted as a final artist, ensuring high-quality production of graphic materials.
• Contributed to Sebrae/DF projects, assisting with design, layout, and finalization of materials aimed at training and entrepreneurship.
• Helped generate positive impact for small businesses and communities through effective visual communication and design support.